01 / TRACTION
Referral only
1 interview, 0 from any portal. Channel is confirmed.
02 / VOLUME
49% mid-level
Half all applications went below target seniority.
03 / SECTOR
F&B — mostly ghosted
34 apps into the strongest sector, mostly silence back.
04 / REJECTION
FMCG 36%
Most feedback, weakest actual fit.
05 / TARGET TIER
Manager — 30% rej.
Being read, not converting. A tailoring problem, not visibility.
06 / BLACK HOLES
Govt + Entertainment
14 combined applications, zero feedback of any kind.